WEARING A UNIFORM CREATES A GREAT FIRST IMPRESSION
“You never have a second chance to make a first impression”
According to research, it takes just three seconds to create a first impression. Confidence and trustworthiness make up around 80 - 90% of those first impressions.
In business, you want to appear both trustworthy and confident to your customers and employees. You must create a professional impression on your employees on a daily basis. You also want your customers to be able to trust that your company will work legally and have the ability to meet their needs and requirements.
One way to create the right first impression is by wearing a uniform. Uniforms are necessary in forming a respectable first impression and making a positive start to a long-lasting customer relationship. They are one of the first things your customer will notice when interacting with your employees.
THE THUMB RULE OF FIRST IMPRESSION IS THE LAST IMPRESSION
Listed below are few points that help create a great first impression to your customers:
- THE PROFESSIONAL LOOK
No matter where you are, in the office, on a construction site, in a cafe or out at meetings, visiting your customers and potential suppliers, looking professional in work attire is going to create a great first impression. A branded uniform will also strengthen your brand strategy and where you sit within your marketplace. This will set your corporation apart from your competitors in your market space.
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- UNIFORMS CREATE TRUSTWORTHINESS
Following the initial impression, a branded uniform adds a level of trust and credibility in a company and its abilities. Therefore, your uniform should project the right message from your company. A promotional uniform gives the impression that the staff takes great pride in the work they do and are more capable of providing better products and services compared to other competitors in the market.
- UNIFORMS CREATE CONFIDENCE WITH YOUR CUSTOMERS
The top priority for you as a business is building confidence with the consumers of your brand.
Your customers view you differently when your team portrays a professional image. When a customer encounters an employee wearing a uniform, it inspires confidence with your consumers. By having your company logo, or even a name tag on your uniform you are giving customers a heads up your smart marketing.
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- YOU BECOME A WALKING ADVERT
With branded uniform, you become a walking advertisement for the business you work for. When employees walk past people outside the company, they will see the uniform, company logo and business name. This helps to build brand awareness and create exposure for your business.
MAKE YOUR FIRST IMPRESSIONS COUNT
Uniforms are an extremely important aspect of making a powerful first impression but there are other elements also there will play a major key role in developing the business and creating the impression strong, these include you, your character and your professionalism. Keeping yourself high on such factors and you are sure to progress and grow the way you plan for your future.
- Parveen Gowda